المنشورات
مقال فى مجلة
2013
أثر المحتوى الإعلاني في مواقع الشبكات الاجتماعية على اتجاهات المستهلكين نحو العلامة التجارية
Alanzy, Murdy . 2013
رقم الانشاء
2
مزيد من المنشورات
Saudi Arabia, social media has become integral to the digital landscape, connecting people, businesses, and communities across borders. Amidst this digital marketing context, an emerging…
2024
تم النشر فى:
International Journal of Business, Marketing and Communication
This paper aims to: (1) examine the effect of social media advertisements and influencers on
Compulsive buying, (2) investigate the role of materialism as a mediator and narcissism as a…
2024
تم النشر فى:
International Journal of Management & Information Technology
This research
paper explores the factors influencing consumer attitudes toward adopting e
wallets in purchase transactions in Saudi Arabia. The study integrates the Technology
…
2024
تم النشر فى:
International Journal of Economics, Business and Management Research