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Guidelines_English_Final
تحميل الدليل التدريبي

أسئلة شائعة


Course Time Table

 

Course Name: 201 Marketing

                Book Name: marketing management           Author Name:Dr . Mahmoud Sadek Bazraa

 

No

Week

Unit

1

1st

Marketing  Definition

2

2nd 

The importance of marketing

3

3rd

The marketing environment

4

4th  

The strategic marketing

5

5th

The marketing information systems and m.. research

6

6th

The marketing segmentation

7

7th

Revision + Exam (1)

8

8th

The final consumer and organization

9

9th

The steps of buying process

10

10th

The organizational fields of market

11

11th

The m. mix management

12

12th

Revision + Exam (2)

13

13th

Product planning

14

14th

Price

15

15th

Place

16

16th

Promotion

17

17th

Final exams

 

Dr: Mustafa  shalaby.

                                                    

 

Course Time Table

 

Course Name:201 Sale

            Book Name: The science principles of Sales          

 Author Name:Dr . Nagy Maala

 

No

Week

Unit

1

1st

An introduction

2

2nd 

Sales management

3

3rd

The relationship between sales and promotion

4

4th  

 The new role of Sales management

5

5th

Sales planning

6

6th

Sales organization

7

7th

Revision + Exam (1)

8

8th

Sales force management

9

9th

Staffing salesmen

10

10th

Salesmen training and development their skills

11

11th

Salesmen distribution on different places

12

12th

Revision + Exam (2)

13

13th

The steps of sales process

14

14th

Sales promotion

15

15th

Wrong concepts

16

16th

New ideas development

17

17th

Final exams

 

Dr: Mustafa  shalaby                                                   

 

 

 

 

Course Time Table

 

Course Name:203 Sale

                Book Name:  Behavior Management in Organization

                   Author Name:Dr. Gerald Greenberg , Robert baron , translation by dr. Refaay Mohamed , dr. Ismail Basuny

                2nd : guidance skills , dr. Mohamed Abd Elghani

                                                                                                                     .

 

No

Week

Unit

1

1st

Social influence – power – politics .

2

2nd

Tactics of Social influence

3

3rd

Sources of power and using

4

4th

Empowerment and group power

5

5th

Unethical practices

6

6th

guidance skills

7

7th

Revision + Exam (1)

8

8th

Guidance and performance

9

9th

Guidance during supervising

10

10th

The effective guide

11

11th

Reaction between guide and receiver

12

12th

Revision + Exam (2)

13

13th

The different practices of guidance

14

14th

Training the guides

15

15th

Case study

16

16th

Producer Equilibrium + Revision

 

Dr:. Mustafa  shalaby                                                   

                                                     

 

 

Course Time Table

 

Course Name:204 Sale

                Book Name: The Ten keys of Success Marketing     Translated by Dr. Rowida Abd- Elaziz

 

No

Week

Unit

1

1st

An Introduction ( salesman and method )

2

2nd 

Success conditions of sales process

3

3rd

The integrated process for sales management

4

4th  

The role of sales manager

5

5th

Studying and analysis of sales field and consumers

6

6th

Sales forecasting

7

7th

Revision + Exam (1)

8

8th

Achievement goals

9

9th

Salesman work organizing

10

10th

Sales meeting management

11

11th

Management of facilities to selling

12

12th

Revision + Exam (1)

13

13th

Time management

14

14th

Management the consumer's visiting

15

15th

Management the commercial processes

16

16th

Management the performance

17

17th

Final exams

 

Dr:. Mustafa  shalaby                                                   

 

                                                 

 

Course Time Table

 

Course Name:205 Sale

             Book Name: Consumer Behavior Between Theory and Practice

             Author Name: Dr: Ahmed Ali Soliman

 

No

Week

Unit

1

1st

The definition of consumer behavior

2

2nd 

The buying decision making

3

3rd

Marketing segmentation

4

4th  

Designing of the product position

5

5th

The effect of culture on consumer behavior

6

6th

The social classes and its effect on behavior

7

7th

Revision + Exam (1)

8

8th

The effect of family on consumer behavior

9

9th

The reference groups

10

10th

Situational factors

11

11th

The buying behavior motives

12

12th

Revision + Exam (1)

13

13th

Perception and consumer behavior

14

14th

Learning and its relation ship with consumer behavior

15

15th

Attitudes

16

16th

Current issues

17

17th

Final exams

 

Dr : Mustafa  shalaby                                                 

 

                                         

Course Name:208 Sale

             Book Name: Administration with motivation

             Author Name: Dr: Haytham  Elani

 

No

Week

Unit

1

1st

An introduction ( the truth of selling job )

2

2nd 

An approach to motivation management

3

3rd

Motivation in work

4

4th  

Incentives and rewards

5

5th

The sources of motivation

6

6th

The process of motivation

7

7th

Revision + Exam (1)

8

8th

The Incentives and problems

9

9th

Suggestions to design motivated things

10

10th

The performance management

11

11th

The performance management skills

12

12th

Revision + Exam (1)

13

13th

The performance management process

14

14th

The problems of selling performance evaluation

15

15th

Methods and tools of controlling

16

16th

The evaluation and the sales quotas 

17

17th

Final exams

 

Dr: Mustafa  Shalaby                                               

 
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