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تحميل الدليل التدريبي

أسئلة شائعة


 

K . S . U .                  

Community College

Administrative sciences Department

                                                          Course Time Table

          201 TSR  (  Marketing Management )                                      3 Hours                                                                       Book Name: marketing management, Dr. Mahmoud Sadek Bazraa

     The objective of this course is to teach the students the principles of marketing management and encourage them to recognize how to practice it in the market place , including the concept of marketing and its development, the marketing environment , organizing the marketing department, the marketing mix and  how to practice it .

No

Week

Unit

1

1st

Marketing  Definition

2

2nd

The importance of marketing

3

3rd

The marketing environment

4

4th

The strategic marketing

5

5th

The marketing information systems and m.. research

6

6th

The marketing segmentation

7

7th

Revision + Exam (1)

8

8th

The final consumer and organization

9

9th

The steps of buying process

10

10th

The organizational fields of market

11

11th

The m. Mix management

12

12th

Revision + Exam (2)

13

13th

Product planning

14

14th

Price

15

15th

Place

16

16th

Promotion

17

17th

Final exams

Dr: Mustafa  shalaby

Office number : 127 

1

 

1st midterm exam

7

15%

2

 

2nd midterm exam

12

15%

3

 

Quizzes

________

5%

4

 

Researches & home works

_________

5%

5

 

The final exam

17

60%

 

 
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