King Saud University
  Help (new window)
Search


Guidelines_English_Final
تحميل الدليل التدريبي

أسئلة شائعة


 

Kingdom of Saudi Arabia

 

 

Course Specification

201 MAR ( Principals of Marketing )

 

 

Course Specification

Institution  : K . S . U .                       

College : Community in Riyadh

Department :  Administrative sciences

A Course Identification and General Information

1.  Course title and code : 201 MAR ( Principals of Marketing )

2.  Credit hours : 3

3.  Program(s) in which the course is offered : Career  

 

4.  Name of faculty member responsible for the course :

                            Dr. Mostafa Shalaby Mohamed

 

5.  Level/year at which this course is offered : 3RD .

6.  Pre-requisites for this course (if any) : ________

 

7.  Co-requisites for this course (if any) : _________

 

8.  Location if not on main campus : Community College in Riyadh

 

 


B  Objectives 

1.  Summary of the main learning outcomes for students enrolled in the course.

       a- Principals of Marketing  .

      b- Importance of Marketing .

      c- Marketing Information Systems & Marketing Research .

      d- Marketing Mix .

 

2.  Briefly describe any plans for developing and improving the course that are being implemented :

     a- Changing the scientific content .

     b- Depending on modern books .

     c- Depending on periodicals & researches available at internet .

 

C.  Course Description  (Note:  General description in the form to be used for the Bulletin or Handbook should be attached)

 

1 Topics to be Covered

 

Topic

No of

Weeks

Contact hours

 

1- The  Marketing Definition

1

3

 

2- The Importance of Marketing

1

3

3- The Marketing Environment

 

1

3

4- The Strategic Marketing

 

1

3

5- The Marketing Information Systems & Marketing Research .

 

1

3

 

6- Market Segmentation

1

3

 

7- The Final Consumer & Organization

1

3

8- The Steps of Buying Process

1

3

9- Organizing the Marketing Management

1

3

10- Goods & Services

1

3

11- Product planning

1

3

12- Pricing

1

3

13- Place

1

3

14- Promotion

1

3

 

 

 

2 Course components (total contact hours per semester):                        

Lecture:

       45- 48

Tutorial:  _________

Practical/Fieldwork/Internship: _________

 

Other: _________

 

3. Additional private study/learning hours expected for students per week. (This should be an average :for the semester not a specific requirement in each week) : ________

 

4. Development of Learning Outcomes in Domains of Learning 

a.  Knowledge 

(i)  Description of the knowledge to be acquired

     a- Marketing Concept .

     b- Strategic Marketing Concept .

     c- Marketing Mix Management .

(ii)  Teaching strategies to be used to develop that knowledge

a- Lecturers .

     b- Free Discussion .

     c- Case Studies .

     d-  Brain Storming .

(iii)  Methods of assessment of knowledge acquired

a- Midterms Exams .

b- Quizzes .

c- Researches & Home works

d- Final Exam .

 

 

 

 

 

b.  Cognitive Skills

(i)  Cognitive skills to be developed

     a- Evaluation the marketing polices .

    b- Making marketing researches .

    c- Definition the steps of buying process .

    d- Cognition pricing methods &   definition it .

    e- The difference between marketing mix  elements .

(ii)  Teaching strategies to be used to develop these cognitive skills

a-      Making researches .

b-      The implication studies .

c-      Education through groups .

d-     Content analysis . 

(iii)  Methods of assessment of students cognitive skills

      a-  The labial  proposal .

      b- Free  Discussion .

     c-  The individual observation .

     d-  The written exams .

   

c. Interpersonal Skills and Responsibility

(i)  Description of the interpersonal skills and capacity to carry responsibility to be developed

  a- Cooperation .

  b- Leadership .

c-  Motivation  & Encouragement .    

(ii)  Teaching strategies to be used to develop these skills and abilities

a-      Making Researches .

b-      The labial  proposal .

c-      Education through groups .

 

 

 

(iii)  Methods of assessment of students interpersonal skills and capacity to carry responsibility

    a- The individual observation .

    b- Evaluation the researches & discussion it during the lecture .

    c-  Evaluation the role of every student  at his group .

d.   Communication, Information Technology and Numerical Skills

(i)  Description of the skills to be developed in this domain.

   a- Definition the prices .

   b- Definition the sales value & market share

   c- Definition  the budget of promotion mix .

   d- Designing the promotion campaign .

(ii)  Teaching strategies to be used to develop these skills

   a- The implication studies .

   b- Case Studies .

   c- Free Discussion .

   d- The labial  proposal .

(iii)  Methods of assessment of students numerical and communication skills

    a- Tthe written exams .

   b- The labial  proposal .

   c- The individual observation .

e.  Psychomotor Skills (if applicable)

(i)  Description of the psychomotor skills to be developed and the level of performance required :___________________

(ii)  Teaching strategies to be used to develop these skills :_____________

(iii)  Methods of assessment of students psychomotor skills : __________

 

 

5. Schedule of Assessment Tasks for Students During the Semester

 

Assessment

Assessment task 

Week due

Proportion of Final Assessment

1

 

1st midterm exam

7

15%

2

 

2nd midterm exam

12

15%

3

 

Quizzes

________

5%

4

 

Researches & home works         

_________

5%

5

 

The final exam

17

60%

6

 

 

 

 

7

 

 

 

 

8

 

 

 

 

D. Student Support

40 Hours  Weekly ( Lecturers – Office Hours – Academic Guidance ) 

 

E Learning Resources

 

1. Required Text(s) : Marketing Management ( Dr. Mahmoud Sadek Bazraa )

                                    

2. Essential References

Promotion & Commercial Advertisement ( Dr. Besheer Alallak )

3- Recommended Books and Reference Material (Journals, Reports, etc) (Attach List) :______________

4-.Electronic Materials, Web Sites etc

 - Journal of marketing theory and practice.    

 - Journal of marketing research .

 - Journal of marketing academy .

  - الشبكة المعلوماتية للصناعات العربية .  

5- Other learning material such as computer-based programs/CD, professional standards/regulation :____________

 

 

F. Facilities Required

1.  Accommodation :

                 - Lecture Rooms

2. Computing resources

                 - Data Show .

3. Other resources : _____________________

 

 

G   Course Evaluation and Improvement Processes

 

1- Strategies for Obtaining Student Feedback on Effectiveness of Teaching

  a- The Midterms Exams .

  b- Quizzes .

  c- Home Works & Researches .

  d- The Final Exams .

2  Other Strategies for Evaluation of Teaching by the Instructor or by the Department

  - The Evaluation of  Lecturers Staff  by Students . 

3  Processes for Improvement of Teaching

  - Development of The Scientific Content .

4. Processes for Verifying Standards of Student Achievement :_________________

5  Describe the  planning arrangements for periodically reviewing course effectiveness and planning for improvement.

-  Browse  The New Books .

-  Browse  The Internet .

-  Exploration Opinions of Professors & Students  . 

 

 

 

 

 

 
King   Saud University. All rights reserved, 2007 | Disclaimer | CiteSeerx