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Elan GchezhianNo

 

   

 
   

Dr. K. Elangchezhian

Assistant  Professor

Department of Marketing

College of Business Administration -Alkharj

King Saud University

Kingdom of Saudi Arabia

 

                                               Phone +966535371967 (KSA)

                                         E Mail drkelan@gmail.com

 

 Nationality           -   Indian

     

   

 

  

Visit -  Dr. Elan's Blogs

 

 

 

 

     

 

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Elan GchezhianNo

Educational Qualifications

  

2001                                                        Bharathiar University, India

                                    PhD in Management [Marketing]

           

1995                                                        Cochin Institute of Communication & Management Studies

Post Graduate Diploma in Public Relations & Journalism [PGDPR & J]

 

1985                                                        Bharathiar University, India

Master in Business Administration [Marketing][MBA]

 

1983                                                        Madras University, India

Bachelor in Commerce [Bcom]

 

 

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Elan GchezhianNo

Academic Experience 

  • Working as Asst. Professor in the Department of Marketing, College of Business Administration – Alkharj, King Saud University, Kingdom of Saudi Arabia.[Tenure: From 26th September 2009]

 

  • Worked as Professor  & Director, KSR Business School, KSR College of Arts & Science [Periyar University], Tiruchengode, Namakkal district. TN, India.  [Tenure:  From: 12th December 2006 to 30th April 2009]

 

  • Worked as Professor & Director, GRG School of Management Studies & Computer Applications, PSGR Krishnammal College for Women [Bharathiar University],  Coimbatore, TN, India.  [Tenure: From June 2006 to October 2006] 

·        Worked as Associate Professor, Faculty of Business Administration, University Tun Abdul Razak [UNITAR], Malaysia.  [Tenure: From 28th May 2004 to 3rd May 2006]

 

     Worked as Professor and Head, Department of Management Sciences, Vellore Institute of Technology [VIT] [Deemed University], Vellore, TN. India. [Tenure: from 19th August 2002  to 15th May 2004].

 

·        Worked as Associate Professor, College of Management Sciences, Vellore Institute of Technology [Deemed University], Vellore, TN. India.  [Tenure: from 3rd May 2002 to 18th August 2002]

 

·     Worked as a lecturer in Marketing in the School of Business,  Stamford College Berhad, Malaysia and taught the International Business Management courses of University of Northumbria, Newcastle, UK.   [Tenure: From 15.09.2000 to 16.07.2001]

 

 

·         Worked as a lecturer in the Department of  Management Sciences, PSG College of Arts & Science, [Bharathiar University.  [Tenure:  From August 1989 to August 2000 &  From 20th July 2001 to 30th April 2002]

 

Industry Experience 

     q  As Executive Marketing [ Marketing Manager Designate ] –

M/s. ABT  Electronics. TN, India

[A unit of the Rs. 800 crores Sakthi Group]

[Tenure: From Jan. 1989 to May 1989]

 

q  As Senior Account Executive – at M/s. Sasi Advertising & Marketing Consultants, TN, India

[No. 1 Advertising Agency in Coimbatore]

[Tenure: From October 1987 to December 1988]

 

q  As a Sales Officer – at M/s. CPC (P) Ltd, TN, India

[A unit of the Rs. 700 crore KG Group]

[Tenure: From June 1985 to September 1987]

 

 

 

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  • Customer Relationship Marketing
  • Services Marketing
  • International Marketing
  • Strategic Marketing
  • Integrated Marketing Communications
  • International Strategic Management
  • Transport Management
  • Airport Management 

 

 

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Elan GchezhianNo

 

 Conference Papers & Publications

 

-          Had presented a paper on “New Dimensions to Competitiveness in Indian Airline Industry” at a conference jointly organized by IIM Kozhikode and IIM Lucknow on May 21-23, 2009 at IIM Kozhikode campus. Kozhikode, Kerala. India. The Conference paper is to be included in the published proceedings of the conference.

 

-          A paper on “E Commerce Applications among Malaysian Insurance companies – A Myth or a Reality” was jointly presented at the Asia Pacific Marketing Conference held in November 2005 at Kuching, Malaysia. The conference paper is included in the published proceedings of the conference.

 

-          Presented a paper on “ITS – A Step Towards VISION 2020” at a two day National Level Conference on “Transport Research in the Era of Globalization”,  conducted by  Malaysian Institute of Transport and Universiti Technologi Mara, Malaysia during 1st and 2nd December 2004. The paper is included in the published proceedings of the conference.

 

-          A paper on “Value exchange – a powerful approach for framing marketing in rural india” was jointly presented at the National Symposium on Emerging trends and challenges in rural marketing, conducted jointly by Vellore Institute of Technology [Deemed University] and Faculty of Rural Management, University of Sydney at Vellore, India during 5th & 6th February 2004.

 

-          Presented a paper on “Permission Marketing” jointly in an International Conference on “Responsive Supply Chain and Organizational Competitiveness [RSC 2004]”, conducted jointly by Coimbatore Institute of Technology and University of Massachusetts, USA, at CIT, Coimbatore, India during 5th and 7th January 2004. The paper is included in the published proceedings of the conference.

 

-          Presented a paper on “Supply Chain Management and Responsiveness, Supplier Relation Management in Supplier Less Situation”  jointly in an International Conference on  “Responsive Supply Chain and Organizational Competitiveness [RSC 2004]”, conducted jointly by Coimbatore Institute of Technology and University of Massachusetts, USA, at CIT, Coimbatore, India during 5th and 7th January 2004. The paper is included in the published proceedings of the conference.

 

-          A paper on “A study on Customer Relationship Management Practices in Hospitals” was jointly published in Spark an Online Refereed Journal.

 

-          A paper on “CRM An opportunity provider” was jointly published in Spark an Online Refereed Journal.

 

-          A paper on “A Framework for measuring the effectiveness of Customer Relationship Management [CRM]” was jointly published in Spark an Online Refereed Journal.

 

-          A paper on “Predictors of Agency-Switch: A perception study” has been published in ‘8M’ a National Management Journal [Volume 5, No 3, July-September, 2000. pp. 16-19].

 

-          Presented a paper on “Client Retaining Strategy” (for advertising agencies) in All India Marketing Seminar held at PSG College of Arts and Science.

 

-          Presented a paper on “Effects of Satellite Television Channels on the Media Business”, at IIM, Bangalore.

 

-          Presented a paper on “Advertising in the next millennium” in a UGC sponsored seminar at PSG College of Arts and Science.

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Elan GchezhianNo

 

  
   Dr. K. Elangchezhian

Asst. Professor

Department Of Marketing

College of Business Administration

Alkharj University

Alkharj

Kingdom of Saudi Arabia

 Contact Details:

E mail:  drkelan@gmail.com

Mobile: 00966535371967

Postal Address: PO Box 165, Alkharj, Saudi Arabia.

 

Visit me at:

 

 

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Elan GchezhianNo

 

Signing of MOU’s -

            Had enabled the signing of 3 MOU’s  for the KSR Group of   Educational  Institutions, Tamilnadu, India.

    • Indo Latin American Chamber of Commerce & Industry, Chennai, 2007.
    • Management & Sciences University, Malaysia, 2008.
    • Bristol Business School, Singapore, 2008.

 

 

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Symposium/Workshops Organized

-          Had organized a Workshop on “Entrepreneurship Guidance cum Motivation Programme” in collaboration with MSME, Chennai, DIC, Namakkal, and Indian Bank, Salem at KSR Business School, KSR college of Arts & Science, TN, India, 3rd March, 2009.

-          Had organized a Workshop on Research Opportunities in HR, Marketing & Finance at KSR Business School, KSR College of Arts & Science, TN, India, December, 2008.

-          Had organized a symposium on Budget 2007, at KSR Business School, KSR College of Arts & Science, TN, India. April, 2007.

-          Had organized a One Day Workshop on ERP – Planning and Execution, at KSR Business School, KSR College of Arts & Science, TN, India. 2007.

-          Had organized a One Day Workshop on Ad Film making, at KSR Business School, KSR College of Arts & Science, TN, India.2007

-          Had organized a Workshop on - Career Opportunities in Media Business, at KSR Business School, KSR College of Arts & Science, TN, India. 2007

-          Had been the Chairman of the National Symposium on “Emerging Trends & Challenges in Rural Marketing”, jointly organised by Department of Management Sciences, Vellore Institute of Technology, India and Faculty of Rural Management, University of Sydney, Australia.2004.

 

 

 

 

Participation in Workshops and Seminars

 

  • q  Had attended a Two Day MMA Annual convention on Navigating Uncertain Times at Chennai on 20-21 February, 2009.
  • q  Had been the Resource person for a One Day Workshop on “Dimensions towards Management Success” organized by Department of Management Studies, KSR College of Engineering, Tiruchengode, India on 12th February 2009 and spoke on “Towards Success in Marketing”.
  • q  Had been the Chair Person in a One Day National Seminar on – Marketing in an era of changing Consumer Dynamics, conducted by DJ Academy of Managerial Excellence. Oct 18, 2008.
  • q  Had attended a two day convention on – Future of HR Transformational or Transactional, September 19 & 20, 2008, organized by Indian Society for Training and Development [ISTD], Chennai.
  • q  Attended a Conference on Management Education: Country Perspectives in a Globalizing World”, conducted by XIME on January 24th & 25th, 2008, at Bangalore.
  • q  Had attended a “Regional Summit on Quality in Education”, organized by Confederation of Indin Industry [CII] Coimbatore zone jointly with CII Institute of Quality, Bangalore, on 2nd -3rd February 2007 at Coimbatore.
  • q  Had participated in the Two days Workshop on Education conducted by the Academic Staff College of Vellore Institute of Technology [VIT], Deemed University, Vellore on 28th & 29th November 2003.
  • q  Attended a workshop on “IPR – Protecting  IPR in the Knowledge Era” on 5th September 2003 , sponsored by Patent Facilitating Centre, Technology Information, Forecasting and Assessment Council, Department of Science & Technology, Government Of India and conducted by Technology Business Incubator, Vellore Institute of Technology, Vellore,  India
  • q  Had been the resource person and spoke on e- Marketing at a State level Symposium on Role of Information Technology in Corporate and Service sector, organized by the Department of Bcom (CA), PSGR Krishnammal College for women on 4th March 2003 in Coimbatore.
  • q  Attended a one day workshop (21.12.2002) on “Frontiers of Marketing Strategy” organized by the Indian School of Business [ISB] & North American Society for Marketing Education in India, Hyderabad.
  • q  Attended the Faculty Development Programme on Innovative Pedagogical tools in teaching Marketing Management sponsored by AICTE and conducted by T.A.Pai Management Institute, Karnataka from Nov 18 –22, 2002.
  • q  Participated as a resource person in the one day workshop (25.09.2002) on “Recent Trends in Advertising” organised by the Department of Business Management, PSGR Krishnammal College for women, Coimbatore, and spoke on “Future of Advertising”.
  • q  Attended the Orientation Programme on “Teaching Techniques and Teaching Methodology” held on 21.7.2001 at PSG College Of Arts & Science, Coimbatore, India.
  • q  Attended a seminar on “Recent trends in marketing and its applications to small organizations” held at Anna University, Chennai.
  • q  Attended a UGC sponsored seminar on “Total Quality Management” at SNR & Sons College, Coimbatore.
  • q  Attended a number of “Management Development Programmes” while working in companies.

 

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Elan GchezhianNo 

Invited lectures

-          Delivered a lecture on “Turning Marketing Threats into opportunities” to the members of Coimbatore Management Association on 4th September 2006.

-          Delivered a lecture on “Marketing in Malaysia”, at the Department of Management Sciences, DJ Academy for Managerial Excellence [Bharathiar University]. 2001.

-          Delivered a special lecture on “Core competence Vs Diversification” in a seminar organized by the PG Forum, Dept. of Management Studies, SNR Sons College [Bharathiar University], Coimbatore. 1996.

-          Had been the guest- speaker at a Marketing seminar organized by the PG forum, Department of Commerce, PSG College of Arts and Science [Bharathiar University]. 1994.

-          Delivered a special lecture on “Advertising as a career for Ladies”, at Sri Ramakrishna Women’s College (Bharathiar University). 1991.

-          Delivered a special lecture on “Effective advertising” at Erode Arts College, Erode (Bharathiar University). 1990.

-          Delivered a special lecture on “Live cases in Sales Promotion”, at the Commerce Association, PSG College of Arts & Science [Bharathiar University]. 1989.

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Elan GchezhianNo

 

 

Membership in Professional Bodies

-          Is a member of the Academy of International Business, US.

-          Is a member of  Indian Society for Training &  Development [ISTD], India

-          Is a member of the All India Management Association, India.

-          Is a member of Malaysian Institute of Management, Malaysia.

-          Is an Academic Associate of Marketing Sciences Institute, US

-          Is a member of the Advertising Club, Chennai, India.

 

 

 

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Elan GchezhianNo

 

 

Professional Updates....

 

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Mohammed Rafat SaidNo

 

   

 
   

Dr. K. Elangchezhian., PhD.,

Asst. Professor & Supervisor

Department of Marketing

College of Business Administration -Alkharj

King Saud University

Kingdom of Saudi Arabia

 

                                             Phone Off: (00966) 01544766  Ext: 438

                                        Mobile:  +966535371967 (KSA)

                                       E Mail drkelan@gmail.com
                                       Fax     :  + 966 015455733

     

     Nationality           -   Indian

         

       

     

      

    Visit -  Dr. Elan's Blogs

     

     

     

     

         

     

    New  .........>>>>View...>>>Alkharj university >>  Education Wonders of Saudi Arabia 

        
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    Elan GchezhianNo

     

     

    Project Completed:

    Had been a member of the team that acquired a project - Technology Business Incubator [TBI] worth 5 Crores [INR]. The project was sponsored by the Department of Science & Technology, Government of India.

     

    No New Projects.

     

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    Elan GchezhianNo

     

    From 26-09-2010 -  until now - Department of Marketing Web Portal Coordinator.

     

    From 24-01-2010 - until now  - Assumed as Supervisor, Department of Marketing.

     

    From 17-02-2010 - until now  - Member of Faculty Performance Evaluation Committee.

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    Elan GchezhianNo

     

    • Course Syllabus

               Course Syllabus [modified].doc

    • Course Plan

              

    • Power point slides

                                      

     

    • Question Banks

                         

     

    • List of Assignments

               List of Assignments.docx

     

     

    • Final Examination Sample Question Paper

            Sample Final exam QP.doc

     

     

    • Internal Assessment Marks

            Internal assessment finalnew for students.xlsx

     

     

     

     

    SummaryLinks content is not shown in this viewPrinciples of Marketing [MKG 201]SummaryLinks content is not shown in this view
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