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تحميل الدليل التدريبي

أسئلة شائعة


 

 Conference Papers & Publications

 

-          Had presented a paper on “New Dimensions to Competitiveness in Indian Airline Industry” at a conference jointly organized by IIM Kozhikode and IIM Lucknow on May 21-23, 2009 at IIM Kozhikode campus. Kozhikode, Kerala. India. The Conference paper is to be included in the published proceedings of the conference.

 

-          A paper on “E Commerce Applications among Malaysian Insurance companies – A Myth or a Reality” was jointly presented at the Asia Pacific Marketing Conference held in November 2005 at Kuching, Malaysia. The conference paper is included in the published proceedings of the conference.

 

-          Presented a paper on “ITS – A Step Towards VISION 2020” at a two day National Level Conference on “Transport Research in the Era of Globalization”,  conducted by  Malaysian Institute of Transport and Universiti Technologi Mara, Malaysia during 1st and 2nd December 2004. The paper is included in the published proceedings of the conference.

 

-          A paper on “Value exchange – a powerful approach for framing marketing in rural india” was jointly presented at the National Symposium on Emerging trends and challenges in rural marketing, conducted jointly by Vellore Institute of Technology [Deemed University] and Faculty of Rural Management, University of Sydney at Vellore, India during 5th & 6th February 2004.

 

-          Presented a paper on “Permission Marketing” jointly in an International Conference on “Responsive Supply Chain and Organizational Competitiveness [RSC 2004]”, conducted jointly by Coimbatore Institute of Technology and University of Massachusetts, USA, at CIT, Coimbatore, India during 5th and 7th January 2004. The paper is included in the published proceedings of the conference.

 

-          Presented a paper on “Supply Chain Management and Responsiveness, Supplier Relation Management in Supplier Less Situation”  jointly in an International Conference on  “Responsive Supply Chain and Organizational Competitiveness [RSC 2004]”, conducted jointly by Coimbatore Institute of Technology and University of Massachusetts, USA, at CIT, Coimbatore, India during 5th and 7th January 2004. The paper is included in the published proceedings of the conference.

 

-          A paper on “A study on Customer Relationship Management Practices in Hospitals” was jointly published in Spark an Online Refereed Journal.

 

-          A paper on “CRM An opportunity provider” was jointly published in Spark an Online Refereed Journal.

 

-          A paper on “A Framework for measuring the effectiveness of Customer Relationship Management [CRM]” was jointly published in Spark an Online Refereed Journal.

 

-          A paper on “Predictors of Agency-Switch: A perception study” has been published in ‘8M’ a National Management Journal [Volume 5, No 3, July-September, 2000. pp. 16-19].

 

-          Presented a paper on “Client Retaining Strategy” (for advertising agencies) in All India Marketing Seminar held at PSG College of Arts and Science.

 

-          Presented a paper on “Effects of Satellite Television Channels on the Media Business”, at IIM, Bangalore.

 

-          Presented a paper on “Advertising in the next millennium” in a UGC sponsored seminar at PSG College of Arts and Science.

 
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